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The Top Mistakes Brands Make on Social Media (and How to Fix Them)
Social media is one of the most powerful tools brands have for connecting with customers. But it can also be overwhelming, and without a clear strategy, it’s easy to fall into patterns that keep your content from reaching its full potential.

ladywestphotograph
Oct 202 min read
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From Hobby to Business: How Creatives Can Turn Passion Into Profit
So many entrepreneurs start out the same way, making something they love on the side. Maybe it’s leatherwork, jewelry, or styling. At first, it’s just for fun, but soon enough, people start asking to buy or book. That’s when the big question comes: how do you turn this passion into a real business?

ladywestphotograph
Oct 132 min read
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The Power of Hiring a Brand Photographer: Why It Matters More Than Ever
Every detail of your brand tells a story. From the quality of your products to the way you present them online, the impression you leave shapes how people see you. That’s why photography is more than a creative extra, it’s a business tool.

ladywestphotograph
Sep 302 min read
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